Marketing, sales and advertising directors Salary Guide UK — 2025
Complete breakdown based on ONS ASHE official data
The median marketing, sales and advertising directors salary in the UK is £90,000 per year, based on the 2025 Annual Survey of Hours and Earnings (ASHE) published by the Office for National Statistics. The mean salary is £108,331, reflecting the influence of higher earners on the average. The median hourly rate is £45.55.
Salaries vary significantly by region, from £74,712 in South West to £111,935 in London. However, these differences narrow when adjusted for regional cost of living.
UK Median
£90,000
Annual
UK Mean
£108,331
Annual
Hourly Rate
£45.55
Median
UK Jobs
216
Regional Salary Breakdown
The "Adjusted" column shows purchasing power after accounting for regional cost of living (UK average = 100).
| Region | Median | Mean | CoL Adjusted |
|---|---|---|---|
| London | £111,935 | £140,582 | £96,164 |
| South East | £85,122 | £100,861 | £82,483 |
| East | £81,143 | £95,684 | £83,395 |
| North West | £79,816 | £86,604 | £87,518 |
| West Midlands | £79,812 | £101,647 | £87,226 |
| Yorkshire and The Humber | £79,606 | £92,253 | £87,962 |
| East Midlands | £76,175 | £81,171 | £82,979 |
| South West | £74,712 | £85,608 | £77,744 |
Frequently Asked Questions
What is the average marketing, sales and advertising directors salary in the UK?
The median marketing, sales and advertising directors salary in the UK is £90,000 per year (ONS ASHE 2025). The mean salary is £108,331, which is higher due to top earners.
Which region pays marketing, sales and advertising directors the most?
London pays the highest marketing, sales and advertising directors salaries with a median of £111,935.
How does marketing, sales and advertising directors pay vary by region?
Marketing, sales and advertising directors salaries range from £74,712 in South West to £111,935 in London.
Are marketing, sales and advertising directors salaries rising?
Year-on-year comparison data is not yet available.
What is the typical hourly rate for marketing, sales and advertising directors?
The median hourly rate for marketing, sales and advertising directors in the UK is £45.55 (ONS ASHE 2025).
About this data
All salary figures in this guide are from the ONS Annual Survey of Hours and Earnings (ASHE) 2025. Cost-of-living adjustments use ONS Regional Price Parities. Read our methodology. View data sources.