Marketing, sales and advertising directors Salary Guide UK — 2025
Complete breakdown based on ONS ASHE official data
The median marketing, sales and advertising directors salary in the UK is £90,000 per year, based on the 2025 Annual Survey of Hours and Earnings (ASHE) published by the Office for National Statistics. The mean salary is £108,331, reflecting the influence of higher earners on the average. The median hourly rate is £45.55.
Salaries vary significantly by region, from £74,712 in South West to £111,935 in London. However, these differences narrow when adjusted for regional cost of living.
UK Median
£90,000
Annual
UK Mean
£108,331
Annual
Hourly Rate
£45.55
Median
UK Jobs
216
Regional Salary Breakdown
The "Adjusted" column shows purchasing power after accounting for regional cost of living (UK average = 100).
| Region | Median | Mean | CoL Adjusted |
|---|---|---|---|
| London | £111,935 | £140,582 | £96,164 |
| South East | £85,122 | £100,861 | £82,483 |
| East | £81,143 | £95,684 | £83,395 |
| North West | £79,816 | £86,604 | £87,518 |
| West Midlands | £79,812 | £101,647 | £87,226 |
| Yorkshire and The Humber | £79,606 | £92,253 | £87,962 |
| East Midlands | £76,175 | £81,171 | £82,979 |
| South West | £74,712 | £85,608 | £77,744 |
Frequently Asked Questions
What is the average marketing, sales and advertising directors salary in the UK?
The median marketing, sales and advertising directors salary in the UK is £90,000 per year (ONS ASHE 2025). The mean salary is £108,331, which is higher due to top earners.
Which region pays marketing, sales and advertising directorss the most?
London pays the highest marketing, sales and advertising directors salaries with a median of £111,935.
How does marketing, sales and advertising directors pay vary by region?
Marketing, sales and advertising directors salaries range from £74,712 in South West to £111,935 in London.
Are marketing, sales and advertising directors salaries rising?
Year-on-year comparison data is not yet available.
What is the hourly rate for a marketing, sales and advertising directors?
The median hourly rate for a marketing, sales and advertising directors in the UK is £45.55 (ONS ASHE 2025).
About this data
All salary figures in this guide are from the ONS Annual Survey of Hours and Earnings (ASHE) 2025. Cost-of-living adjustments use ONS Regional Price Parities. Read our methodology. View data sources.