Average Marketing, sales and advertising directors Salary in St. Helens
ONS ASHE 2025 · North West region · Updated October 2025
How St. Helens compares
For marketing, sales and advertising directorss based in the North West, 2025 brought a median salary of £79,816. To put this in perspective, the UK average is £90,000 — making this 11.3% below the norm. In practical terms, living costs in the North West run 8.8% below average. That means £79,816 stretches to roughly £87,518 in real spending power. To put this alongside local pay more broadly: the average across all jobs in St. Helens is £28,468, so marketing, sales and advertising directorss sit 180.4% more that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (North West index: 91.2, UK=100), a salary of £79,816 has an effective purchasing power of approximately £87,518 — equivalent to earning that amount in an area with average UK costs. The cost of living in the North West is 8.8% below the UK average.
Marketing, sales and advertising directors salary across UK regions
Marketing, sales and advertising directors salary in areas near St. Helens
Salary data is by ONS region. St. Helens is in the North West region. Below are neighbouring regions — click to explore salaries there.
Marketing, sales and advertising directors Salary Guide
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Frequently Asked Questions
What is the average marketing, sales and advertising directors salary in St. Helens?
The median marketing, sales and advertising directors salary in the North West (which includes St. Helens) is £79,816 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does marketing, sales and advertising directors pay in St. Helens compare to the UK average?
Marketing, sales and advertising directors in the North West earn 11.3% below the national median of £90,000. Other regions such as London and the South East typically offer higher salaries for this role.
Is marketing, sales and advertising directors a well-paid job in St. Helens compared to other roles?
The average salary across all jobs in St. Helens is £28,468. Marketing, sales and advertising directors in the North West earn £79,816, which is 180.4% above the local average across all occupations.
About this data
Salary figures for marketing, sales and advertising directorss cover the North West region. The all-jobs average is specific to St. Helens. Source: ONS ASHE 2025. Methodology.