Average Marketing, sales and advertising directors Salary in Wigan
ONS ASHE 2025 · North West region · Updated October 2025
How Wigan compares
According to ONS figures for 2025, the median marketing, sales and advertising directors salary in the North West reached £79,816, sitting 11.3% below the national median of £90,000. The cost of living in the North West is 8.8% below the UK average, so a salary of £79,816 has an effective purchasing power closer to £87,518. The all-jobs average in Wigan is £28,003. By comparison, marketing, sales and advertising directorss earn 185.0% more than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (North West index: 91.2, UK=100), a salary of £79,816 has an effective purchasing power of approximately £87,518 — equivalent to earning that amount in an area with average UK costs. The cost of living in the North West is 8.8% below the UK average.
Marketing, sales and advertising directors salary across UK regions
Marketing, sales and advertising directors salary in areas near Wigan
Salary data is by ONS region. Wigan is in the North West region. Below are neighbouring regions — click to explore salaries there.
Marketing, sales and advertising directors Salary Guide
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Frequently Asked Questions
What is the average marketing, sales and advertising directors salary in Wigan?
The median marketing, sales and advertising directors salary in the North West (which includes Wigan) is £79,816 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does marketing, sales and advertising directors pay in Wigan compare to the UK average?
Marketing, sales and advertising directors in the North West earn 11.3% below the national median of £90,000. Other regions such as London and the South East typically offer higher salaries for this role.
Is marketing, sales and advertising directors a well-paid job in Wigan compared to other roles?
The average salary across all jobs in Wigan is £28,003. Marketing, sales and advertising directors in the North West earn £79,816, which is 185.0% above the local average across all occupations.
About this data
Salary figures for marketing, sales and advertising directorss cover the North West region. The all-jobs average is specific to Wigan. Source: ONS ASHE 2025. Methodology.