Average Shopkeepers and owners - retail and wholesale Salary in Southampton UA
ONS ASHE 2025 · South East region · Updated October 2025
How Southampton UA compares
The numbers for 2025 show that a typical shopkeepers and owners - retail and wholesale in the South East earned £37,683. Compared to the UK median of £35,083, that's 7.4% above. In practical terms, living costs in the South East run 3.2% above average. That means £37,683 stretches to roughly £36,515 in real spending power. Compared to the Southampton UA average across all roles (£33,878), shopkeepers and owners - retail and wholesales take home 11.2% more.
Cost of Living Adjustment
After adjusting for the regional cost of living (South East index: 103.2, UK=100), a salary of £37,683 has an effective purchasing power of approximately £36,515 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South East is 3.2% above the UK average.
Shopkeepers and owners - retail and wholesale salary across UK regions
Shopkeepers and owners - retail and wholesale salary in areas near Southampton UA
Salary data is by ONS region. Southampton UA is in the South East region. Below are neighbouring regions — click to explore salaries there.
Shopkeepers and owners - retail and wholesale Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average shopkeepers and owners - retail and wholesale salary in Southampton UA?
The median shopkeepers and owners - retail and wholesale salary in the South East (which includes Southampton UA) is £37,683 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does shopkeepers and owners - retail and wholesale pay in Southampton UA compare to the UK average?
Shopkeepers and owners - retail and wholesales in the South East earn 7.4% above the national median of £35,083. This makes the South East one of the higher-paying regions for this role.
Is shopkeepers and owners - retail and wholesale a well-paid job in Southampton UA compared to other roles?
The average salary across all jobs in Southampton UA is £33,878. Shopkeepers and owners - retail and wholesales in the South East earn £37,683, which is 11.2% above the local average across all occupations.
About this data
Salary figures for shopkeepers and owners - retail and wholesales cover the South East region. The all-jobs average is specific to Southampton UA. Source: ONS ASHE 2025. Methodology.