Average Managers and directors in retail and wholesale Salary in Cardiff / Caerdydd
ONS ASHE 2025 · Wales region · Updated October 2025
How Cardiff / Caerdydd compares
A managers and directors in retail and wholesale working in the Wales could expect a median salary of £29,230 in 2025 — 18.8% below the national figure of £36,006. Factor in the Wales's cost of living (10.0% below the UK norm) and a £29,230 salary has the purchasing power of approximately £32,478. To put this alongside local pay more broadly: the average across all jobs in Cardiff / Caerdydd is £33,599, so managers and directors in retail and wholesales sit 13.0% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (Wales index: 90, UK=100), a salary of £29,230 has an effective purchasing power of approximately £32,478 — equivalent to earning that amount in an area with average UK costs. The cost of living in the Wales is 10.0% below the UK average.
Managers and directors in retail and wholesale salary across UK regions
Managers and directors in retail and wholesale salary in areas near Cardiff / Caerdydd
Salary data is by ONS region. Cardiff / Caerdydd is in the Wales region. Below are neighbouring regions — click to explore salaries there.
Managers and directors in retail and wholesale Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
Read the full Managers and directors in retail and wholesale salary guide →Find Managers and directors jobs in Cardiff / Caerdydd
Explore roles paying around £29,230/year
Frequently Asked Questions
What is the average managers and directors in retail and wholesale salary in Cardiff / Caerdydd?
The median managers and directors in retail and wholesale salary in the Wales (which includes Cardiff / Caerdydd) is £29,230 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does managers and directors in retail and wholesale pay in Cardiff / Caerdydd compare to the UK average?
Managers and directors in retail and wholesales in the Wales earn 18.8% below the national median of £36,006. Other regions such as London and the South East typically offer higher salaries for this role.
Is managers and directors in retail and wholesale a well-paid job in Cardiff / Caerdydd compared to other roles?
The average salary across all jobs in Cardiff / Caerdydd is £33,599. Managers and directors in retail and wholesales in the Wales earn £29,230, which is 13.0% below the local average across all occupations.
About this data
Salary figures for managers and directors in retail and wholesales cover the Wales region. The all-jobs average is specific to Cardiff / Caerdydd. Source: ONS ASHE 2025. Methodology.