Average Sales and retail assistants Salary in the UK
ONS ASHE 2025 data — by region
UK Median
£14,491
National average
UK Mean
£16,086
National average
Hourly Rate
£12.61
Median
Jobs
895
UK total
Sales and retail assistants Salary by Region
| Region | Median | Mean | vs UK Average |
|---|---|---|---|
| London | £15,417 | £17,693 | +£926 (6.4% above) |
| South East | £15,246 | £16,464 | +£755 (5.2% above) |
| East | £15,065 | £16,248 | +£574 (4.0% above) |
| Yorkshire and The Humber | £14,657 | £16,064 | +£166 (1.1% above) |
| West Midlands | £14,582 | £16,072 | +£91.00 (0.6% above) |
| Wales | £14,568 | £16,046 | +£77.00 (0.5% above) |
| East Midlands | £14,531 | £15,886 | +£40.00 (0.3% above) |
| North West | £14,443 | £15,870 | -£48.00 (0.3% below) |
| South West | £14,278 | £15,930 | -£213 (1.5% below) |
| North East | £14,015 | £15,781 | -£476 (3.3% below) |
| Scotland | £13,717 | £15,554 | -£774 (5.3% below) |
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Frequently Asked Questions
What is the average sales and retail assistants salary in the UK?
The median sales and retail assistants salary in the UK is £14,491 per year, based on ONS ASHE 2025 data. The mean salary is £16,086, which is higher due to top earners.
What is the typical hourly rate for sales and retail assistants in the UK?
The median hourly rate for sales and retail assistants in the UK is £12.61, based on ONS ASHE 2025 data.
Which part of the UK pays the most for sales and retail assistants?
The London offers the highest median salary for sales and retail assistants at £15,417 per year. London and the South East consistently rank among the highest-paying regions for most occupations.
How many sales and retail assistants are there in the UK?
According to ONS ASHE 2025, there are approximately 895 sales and retail assistants employed in the UK.
About this data
All figures are based on the Annual Survey of Hours and Earnings (ASHE) 2025 data published by the Office for National Statistics. Read our methodology.