Average Sales and retail assistants Salary in Birmingham
ONS ASHE 2025 · West Midlands region · Updated October 2025
How Birmingham compares
According to ONS figures for 2025, the median sales and retail assistants salary in the West Midlands reached £14,582, sitting 0.6% above the national median of £14,491. The cost of living in the West Midlands is 8.5% below the UK average, so a salary of £14,582 has an effective purchasing power closer to £15,937. Compared to the Birmingham average across all roles (£33,374), sales and retail assistantss take home 56.3% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (West Midlands index: 91.5, UK=100), a salary of £14,582 has an effective purchasing power of approximately £15,937 — equivalent to earning that amount in an area with average UK costs. The cost of living in the West Midlands is 8.5% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Birmingham
Salary data is by ONS region. Birmingham is in the West Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Birmingham?
The median sales and retail assistants salary in the West Midlands (which includes Birmingham) is £14,582 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Birmingham compare to the UK average?
Sales and retail assistants in the West Midlands earn 0.6% above the national median of £14,491. This makes the West Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Birmingham compared to other roles?
The average salary across all jobs in Birmingham is £33,374. Sales and retail assistants in the West Midlands earn £14,582, which is 56.3% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the West Midlands region. The all-jobs average is specific to Birmingham. Source: ONS ASHE 2025. Methodology.