Average Sales and retail assistants Salary in Bristol, City of UA
ONS ASHE 2025 · South West region · Updated October 2025
How Bristol, City of UA compares
In 2025, sales and retail assistantss working in the South West took home a median salary of £14,278 — that's 1.5% below the national average of £14,491. The cost of living in the South West is 3.9% below the UK average, so a salary of £14,278 has an effective purchasing power closer to £14,857. Compared to the Bristol, City of UA average across all roles (£36,652), sales and retail assistantss take home 61.0% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (South West index: 96.1, UK=100), a salary of £14,278 has an effective purchasing power of approximately £14,857 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South West is 3.9% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Bristol, City of UA
Salary data is by ONS region. Bristol, City of UA is in the South West region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
Read the full Sales and retail assistants salary guide →Find Sales and retail jobs in Bristol, City of UA
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Frequently Asked Questions
What is the average sales and retail assistants salary in Bristol, City of UA?
The median sales and retail assistants salary in the South West (which includes Bristol, City of UA) is £14,278 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Bristol, City of UA compare to the UK average?
Sales and retail assistants in the South West earn 1.5% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in Bristol, City of UA compared to other roles?
The average salary across all jobs in Bristol, City of UA is £36,652. Sales and retail assistants in the South West earn £14,278, which is 61.0% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the South West region. The all-jobs average is specific to Bristol, City of UA. Source: ONS ASHE 2025. Methodology.