Sales and retail assistants Salary Guide UK — 2025
Complete breakdown based on ONS ASHE official data
The median sales and retail assistants salary in the UK is £14,491 per year, based on the 2025 Annual Survey of Hours and Earnings (ASHE) published by the Office for National Statistics. The mean salary is £16,086, reflecting the influence of higher earners on the average. The median hourly rate is £12.61.
Salaries vary significantly by region, from £13,717 in Scotland to £15,417 in London. However, these differences narrow when adjusted for regional cost of living.
UK Median
£14,491
Annual
UK Mean
£16,086
Annual
Hourly Rate
£12.61
Median
UK Jobs
895
Regional Salary Breakdown
The "Adjusted" column shows purchasing power after accounting for regional cost of living (UK average = 100).
| Region | Median | Mean | CoL Adjusted |
|---|---|---|---|
| London | £15,417 | £17,693 | £13,245 |
| South East | £15,246 | £16,464 | £14,773 |
| East | £15,065 | £16,248 | £15,483 |
| Yorkshire and The Humber | £14,657 | £16,064 | £16,196 |
| West Midlands | £14,582 | £16,072 | £15,937 |
| Wales | £14,568 | £16,046 | £16,187 |
| East Midlands | £14,531 | £15,886 | £15,829 |
| North West | £14,443 | £15,870 | £15,837 |
| South West | £14,278 | £15,930 | £14,857 |
| North East | £14,015 | £15,781 | £15,555 |
| Scotland | £13,717 | £15,554 | £14,861 |
Frequently Asked Questions
What is the average sales and retail assistants salary in the UK?
The median sales and retail assistants salary in the UK is £14,491 per year (ONS ASHE 2025). The mean salary is £16,086, which is higher due to top earners.
Which region pays sales and retail assistants the most?
London pays the highest sales and retail assistants salaries with a median of £15,417.
How does sales and retail assistants pay vary by region?
Sales and retail assistants salaries range from £13,717 in Scotland to £15,417 in London.
Are sales and retail assistants salaries rising?
Year-on-year comparison data is not yet available.
What is the typical hourly rate for sales and retail assistants?
The median hourly rate for sales and retail assistants in the UK is £12.61 (ONS ASHE 2025).
About this data
All salary figures in this guide are from the ONS Annual Survey of Hours and Earnings (ASHE) 2025. Cost-of-living adjustments use ONS Regional Price Parities. Read our methodology. View data sources.