Average Sales and retail assistants Salary in City of London
ONS ASHE 2025 · London region · Updated October 2025
How City of London compares
Worth noting that sales and retail assistantss in the London earned £15,417 at the median in 2025. Across the UK as a whole, the figure was £14,491 — a difference of 6.4%. Factor in the London's cost of living (16.4% above the UK norm) and a £15,417 salary has the purchasing power of approximately £13,245. The all-jobs average in City of London is £67,064. By comparison, sales and retail assistantss earn 77.0% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (London index: 116.4, UK=100), a salary of £15,417 has an effective purchasing power of approximately £13,245 — equivalent to earning that amount in an area with average UK costs. The cost of living in the London is 16.4% above the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near City of London
Salary data is by ONS region. City of London is in the London region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in City of London?
The median sales and retail assistants salary in the London (which includes City of London) is £15,417 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in City of London compare to the UK average?
Sales and retail assistants in the London earn 6.4% above the national median of £14,491. This makes the London one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in City of London compared to other roles?
The average salary across all jobs in City of London is £67,064. Sales and retail assistants in the London earn £15,417, which is 77.0% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the London region. The all-jobs average is specific to City of London. Source: ONS ASHE 2025. Methodology.