Average Sales and retail assistants Salary in Cardiff / Caerdydd
ONS ASHE 2025 · Wales region · Updated October 2025
How Cardiff / Caerdydd compares
The going rate for sales and retail assistantss in the Wales? £14,568 at the median in 2025. That compares to £14,491 nationally — a gap of 0.5% above. Factor in the Wales's cost of living (10.0% below the UK norm) and a £14,568 salary has the purchasing power of approximately £16,187. Compared to the Cardiff / Caerdydd average across all roles (£33,599), sales and retail assistantss take home 56.6% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (Wales index: 90, UK=100), a salary of £14,568 has an effective purchasing power of approximately £16,187 — equivalent to earning that amount in an area with average UK costs. The cost of living in the Wales is 10.0% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Cardiff / Caerdydd
Salary data is by ONS region. Cardiff / Caerdydd is in the Wales region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Cardiff / Caerdydd?
The median sales and retail assistants salary in the Wales (which includes Cardiff / Caerdydd) is £14,568 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Cardiff / Caerdydd compare to the UK average?
Sales and retail assistants in the Wales earn 0.5% above the national median of £14,491. This makes the Wales one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Cardiff / Caerdydd compared to other roles?
The average salary across all jobs in Cardiff / Caerdydd is £33,599. Sales and retail assistants in the Wales earn £14,568, which is 56.6% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the Wales region. The all-jobs average is specific to Cardiff / Caerdydd. Source: ONS ASHE 2025. Methodology.