Average Sales and retail assistants Salary in Southampton UA
ONS ASHE 2025 · South East region · Updated October 2025
How Southampton UA compares
A sales and retail assistants working in the South East could expect a median salary of £15,246 in 2025 — 5.2% above the national figure of £14,491. Factor in the South East's cost of living (3.2% above the UK norm) and a £15,246 salary has the purchasing power of approximately £14,773. Compared to the Southampton UA average across all roles (£33,878), sales and retail assistantss take home 55.0% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (South East index: 103.2, UK=100), a salary of £15,246 has an effective purchasing power of approximately £14,773 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South East is 3.2% above the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Southampton UA
Salary data is by ONS region. Southampton UA is in the South East region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
Read the full Sales and retail assistants salary guide →Find Sales and retail jobs in Southampton UA
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Frequently Asked Questions
What is the average sales and retail assistants salary in Southampton UA?
The median sales and retail assistants salary in the South East (which includes Southampton UA) is £15,246 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Southampton UA compare to the UK average?
Sales and retail assistants in the South East earn 5.2% above the national median of £14,491. This makes the South East one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Southampton UA compared to other roles?
The average salary across all jobs in Southampton UA is £33,878. Sales and retail assistants in the South East earn £15,246, which is 55.0% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the South East region. The all-jobs average is specific to Southampton UA. Source: ONS ASHE 2025. Methodology.