Average Sales and retail assistants Salary in Basingstoke and Deane
ONS ASHE 2025 · South East region · Updated October 2025
How Basingstoke and Deane compares
The numbers for 2025 show that a typical sales and retail assistants in the South East earned £15,246. Compared to the UK median of £14,491, that's 5.2% above. In practical terms, living costs in the South East run 3.2% above average. That means £15,246 stretches to roughly £14,773 in real spending power. To put this alongside local pay more broadly: the average across all jobs in Basingstoke and Deane is £35,492, so sales and retail assistantss sit 57.0% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (South East index: 103.2, UK=100), a salary of £15,246 has an effective purchasing power of approximately £14,773 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South East is 3.2% above the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Basingstoke and Deane
Salary data is by ONS region. Basingstoke and Deane is in the South East region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
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Frequently Asked Questions
What is the average sales and retail assistants salary in Basingstoke and Deane?
The median sales and retail assistants salary in the South East (which includes Basingstoke and Deane) is £15,246 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Basingstoke and Deane compare to the UK average?
Sales and retail assistants in the South East earn 5.2% above the national median of £14,491. This makes the South East one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Basingstoke and Deane compared to other roles?
The average salary across all jobs in Basingstoke and Deane is £35,492. Sales and retail assistants in the South East earn £15,246, which is 57.0% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the South East region. The all-jobs average is specific to Basingstoke and Deane. Source: ONS ASHE 2025. Methodology.