Average Sales and retail assistants Salary in Brighton and Hove UA
ONS ASHE 2025 · South East region · Updated October 2025
How Brighton and Hove UA compares
Looking at 2025 salary data, sales and retail assistantss in the South East were paid a median of £15,246. The national equivalent stands at £14,491, putting this region 5.2% above. In practical terms, living costs in the South East run 3.2% above average. That means £15,246 stretches to roughly £14,773 in real spending power. Compared to the Brighton and Hove UA average across all roles (£33,649), sales and retail assistantss take home 54.7% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (South East index: 103.2, UK=100), a salary of £15,246 has an effective purchasing power of approximately £14,773 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South East is 3.2% above the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Brighton and Hove UA
Salary data is by ONS region. Brighton and Hove UA is in the South East region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
Read the full Sales and retail assistants salary guide →Find Sales and retail jobs in Brighton and Hove UA
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Frequently Asked Questions
What is the average sales and retail assistants salary in Brighton and Hove UA?
The median sales and retail assistants salary in the South East (which includes Brighton and Hove UA) is £15,246 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Brighton and Hove UA compare to the UK average?
Sales and retail assistants in the South East earn 5.2% above the national median of £14,491. This makes the South East one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Brighton and Hove UA compared to other roles?
The average salary across all jobs in Brighton and Hove UA is £33,649. Sales and retail assistants in the South East earn £15,246, which is 54.7% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the South East region. The all-jobs average is specific to Brighton and Hove UA. Source: ONS ASHE 2025. Methodology.