Average Sales and retail assistants Salary in County Durham UA
ONS ASHE 2025 · North East region · Updated October 2025
How County Durham UA compares
Looking at 2025 salary data, sales and retail assistantss in the North East were paid a median of £14,015. The national equivalent stands at £14,491, putting this region 3.3% below. Factor in the North East's cost of living (9.9% below the UK norm) and a £14,015 salary has the purchasing power of approximately £15,555. Compared to the County Durham UA average across all roles (£29,393), sales and retail assistantss take home 52.3% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (North East index: 90.1, UK=100), a salary of £14,015 has an effective purchasing power of approximately £15,555 — equivalent to earning that amount in an area with average UK costs. The cost of living in the North East is 9.9% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near County Durham UA
Salary data is by ONS region. County Durham UA is in the North East region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
Read the full Sales and retail assistants salary guide →Find Sales and retail jobs in County Durham UA
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Frequently Asked Questions
What is the average sales and retail assistants salary in County Durham UA?
The median sales and retail assistants salary in the North East (which includes County Durham UA) is £14,015 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in County Durham UA compare to the UK average?
Sales and retail assistants in the North East earn 3.3% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in County Durham UA compared to other roles?
The average salary across all jobs in County Durham UA is £29,393. Sales and retail assistants in the North East earn £14,015, which is 52.3% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the North East region. The all-jobs average is specific to County Durham UA. Source: ONS ASHE 2025. Methodology.