Average Sales and retail assistants Salary in Cumberland UA
ONS ASHE 2025 · North West region · Updated October 2025
How Cumberland UA compares
The going rate for sales and retail assistantss in the North West? £14,443 at the median in 2025. That compares to £14,491 nationally — a gap of 0.3% below. Factor in the North West's cost of living (8.8% below the UK norm) and a £14,443 salary has the purchasing power of approximately £15,837. The all-jobs average in Cumberland UA is £34,890. By comparison, sales and retail assistantss earn 58.6% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (North West index: 91.2, UK=100), a salary of £14,443 has an effective purchasing power of approximately £15,837 — equivalent to earning that amount in an area with average UK costs. The cost of living in the North West is 8.8% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Cumberland UA
Salary data is by ONS region. Cumberland UA is in the North West region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Cumberland UA?
The median sales and retail assistants salary in the North West (which includes Cumberland UA) is £14,443 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Cumberland UA compare to the UK average?
Sales and retail assistants in the North West earn 0.3% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in Cumberland UA compared to other roles?
The average salary across all jobs in Cumberland UA is £34,890. Sales and retail assistants in the North West earn £14,443, which is 58.6% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the North West region. The all-jobs average is specific to Cumberland UA. Source: ONS ASHE 2025. Methodology.