Average Sales and retail assistants Salary in Dacorum
ONS ASHE 2025 · East region · Updated October 2025
How Dacorum compares
For sales and retail assistantss based in the East, 2025 brought a median salary of £15,065. To put this in perspective, the UK average is £14,491 — making this 4.0% above the norm. The cost of living in the East is 2.7% below the UK average, so a salary of £15,065 has an effective purchasing power closer to £15,483. The all-jobs average in Dacorum is £18,675. By comparison, sales and retail assistantss earn 19.3% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (East index: 97.3, UK=100), a salary of £15,065 has an effective purchasing power of approximately £15,483 — equivalent to earning that amount in an area with average UK costs. The cost of living in the East is 2.7% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Dacorum
Salary data is by ONS region. Dacorum is in the East region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Dacorum?
The median sales and retail assistants salary in the East (which includes Dacorum) is £15,065 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Dacorum compare to the UK average?
Sales and retail assistants in the East earn 4.0% above the national median of £14,491. This makes the East one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Dacorum compared to other roles?
The average salary across all jobs in Dacorum is £18,675. Sales and retail assistants in the East earn £15,065, which is 19.3% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the East region. The all-jobs average is specific to Dacorum. Source: ONS ASHE 2025. Methodology.