Average Sales and retail assistants Salary in Dorset UA
ONS ASHE 2025 · South West region · Updated October 2025
How Dorset UA compares
The going rate for sales and retail assistantss in the South West? £14,278 at the median in 2025. That compares to £14,491 nationally — a gap of 1.5% below. In practical terms, living costs in the South West run 3.9% below average. That means £14,278 stretches to roughly £14,857 in real spending power. To put this alongside local pay more broadly: the average across all jobs in Dorset UA is £29,292, so sales and retail assistantss sit 51.3% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (South West index: 96.1, UK=100), a salary of £14,278 has an effective purchasing power of approximately £14,857 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South West is 3.9% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Dorset UA
Salary data is by ONS region. Dorset UA is in the South West region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Dorset UA?
The median sales and retail assistants salary in the South West (which includes Dorset UA) is £14,278 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Dorset UA compare to the UK average?
Sales and retail assistants in the South West earn 1.5% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in Dorset UA compared to other roles?
The average salary across all jobs in Dorset UA is £29,292. Sales and retail assistants in the South West earn £14,278, which is 51.3% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the South West region. The all-jobs average is specific to Dorset UA. Source: ONS ASHE 2025. Methodology.