Average Sales and retail assistants Salary in Dover
ONS ASHE 2025 · South East region · Updated October 2025
How Dover compares
The going rate for sales and retail assistantss in the South East? £15,246 at the median in 2025. That compares to £14,491 nationally — a gap of 5.2% above. The cost of living in the South East is 3.2% above the UK average, so a salary of £15,246 has an effective purchasing power closer to £14,773. To put this alongside local pay more broadly: the average across all jobs in Dover is £31,547, so sales and retail assistantss sit 51.7% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (South East index: 103.2, UK=100), a salary of £15,246 has an effective purchasing power of approximately £14,773 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South East is 3.2% above the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Dover
Salary data is by ONS region. Dover is in the South East region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Dover?
The median sales and retail assistants salary in the South East (which includes Dover) is £15,246 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Dover compare to the UK average?
Sales and retail assistants in the South East earn 5.2% above the national median of £14,491. This makes the South East one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Dover compared to other roles?
The average salary across all jobs in Dover is £31,547. Sales and retail assistants in the South East earn £15,246, which is 51.7% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the South East region. The all-jobs average is specific to Dover. Source: ONS ASHE 2025. Methodology.