Average Sales and retail assistants Salary in Dudley
ONS ASHE 2025 · West Midlands region · Updated October 2025
How Dudley compares
The median pay for sales and retail assistantss in the West Midlands stood at £14,582 in 2025, placing them 0.6% above the UK-wide figure of £14,491. The cost of living in the West Midlands is 8.5% below the UK average, so a salary of £14,582 has an effective purchasing power closer to £15,937. The all-jobs average in Dudley is £29,071. By comparison, sales and retail assistantss earn 49.8% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (West Midlands index: 91.5, UK=100), a salary of £14,582 has an effective purchasing power of approximately £15,937 — equivalent to earning that amount in an area with average UK costs. The cost of living in the West Midlands is 8.5% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Dudley
Salary data is by ONS region. Dudley is in the West Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
Read the full Sales and retail assistants salary guide →Find Sales and retail jobs in Dudley
Explore roles paying around £14,582/year
Frequently Asked Questions
What is the average sales and retail assistants salary in Dudley?
The median sales and retail assistants salary in the West Midlands (which includes Dudley) is £14,582 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Dudley compare to the UK average?
Sales and retail assistants in the West Midlands earn 0.6% above the national median of £14,491. This makes the West Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Dudley compared to other roles?
The average salary across all jobs in Dudley is £29,071. Sales and retail assistants in the West Midlands earn £14,582, which is 49.8% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the West Midlands region. The all-jobs average is specific to Dudley. Source: ONS ASHE 2025. Methodology.