Average Sales and retail assistants Salary in East Staffordshire
ONS ASHE 2025 · West Midlands region · Updated October 2025
How East Staffordshire compares
In 2025, sales and retail assistantss working in the West Midlands took home a median salary of £14,582 — that's 0.6% above the national average of £14,491. Factor in the West Midlands's cost of living (8.5% below the UK norm) and a £14,582 salary has the purchasing power of approximately £15,937. The all-jobs average in East Staffordshire is £31,048. By comparison, sales and retail assistantss earn 53.0% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (West Midlands index: 91.5, UK=100), a salary of £14,582 has an effective purchasing power of approximately £15,937 — equivalent to earning that amount in an area with average UK costs. The cost of living in the West Midlands is 8.5% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near East Staffordshire
Salary data is by ONS region. East Staffordshire is in the West Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in East Staffordshire?
The median sales and retail assistants salary in the West Midlands (which includes East Staffordshire) is £14,582 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in East Staffordshire compare to the UK average?
Sales and retail assistants in the West Midlands earn 0.6% above the national median of £14,491. This makes the West Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in East Staffordshire compared to other roles?
The average salary across all jobs in East Staffordshire is £31,048. Sales and retail assistants in the West Midlands earn £14,582, which is 53.0% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the West Midlands region. The all-jobs average is specific to East Staffordshire. Source: ONS ASHE 2025. Methodology.