Average Sales and retail assistants Salary in Exeter
ONS ASHE 2025 · South West region · Updated October 2025
How Exeter compares
If you're a sales and retail assistants in the South West, the typical salary in 2025 was £14,278. That's 1.5% below what sales and retail assistantss earn nationally (£14,491). The cost of living in the South West is 3.9% below the UK average, so a salary of £14,278 has an effective purchasing power closer to £14,857. The all-jobs average in Exeter is £30,138. By comparison, sales and retail assistantss earn 52.6% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (South West index: 96.1, UK=100), a salary of £14,278 has an effective purchasing power of approximately £14,857 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South West is 3.9% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Exeter
Salary data is by ONS region. Exeter is in the South West region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Exeter?
The median sales and retail assistants salary in the South West (which includes Exeter) is £14,278 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Exeter compare to the UK average?
Sales and retail assistants in the South West earn 1.5% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in Exeter compared to other roles?
The average salary across all jobs in Exeter is £30,138. Sales and retail assistants in the South West earn £14,278, which is 52.6% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the South West region. The all-jobs average is specific to Exeter. Source: ONS ASHE 2025. Methodology.