Average Sales and retail assistants Salary in Kensington and Chelsea
ONS ASHE 2025 · London region · Updated October 2025
How Kensington and Chelsea compares
According to ONS figures for 2025, the median sales and retail assistants salary in the London reached £15,417, sitting 6.4% above the national median of £14,491. In practical terms, living costs in the London run 16.4% above average. That means £15,417 stretches to roughly £13,245 in real spending power. To put this alongside local pay more broadly: the average across all jobs in Kensington and Chelsea is £38,541, so sales and retail assistantss sit 60.0% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (London index: 116.4, UK=100), a salary of £15,417 has an effective purchasing power of approximately £13,245 — equivalent to earning that amount in an area with average UK costs. The cost of living in the London is 16.4% above the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Kensington and Chelsea
Salary data is by ONS region. Kensington and Chelsea is in the London region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Kensington and Chelsea?
The median sales and retail assistants salary in the London (which includes Kensington and Chelsea) is £15,417 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Kensington and Chelsea compare to the UK average?
Sales and retail assistants in the London earn 6.4% above the national median of £14,491. This makes the London one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Kensington and Chelsea compared to other roles?
The average salary across all jobs in Kensington and Chelsea is £38,541. Sales and retail assistants in the London earn £15,417, which is 60.0% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the London region. The all-jobs average is specific to Kensington and Chelsea. Source: ONS ASHE 2025. Methodology.