Average Sales and retail assistants Salary in King's Lynn and West Norfolk
ONS ASHE 2025 · East region · Updated October 2025
How King's Lynn and West Norfolk compares
For sales and retail assistantss based in the East, 2025 brought a median salary of £15,065. To put this in perspective, the UK average is £14,491 — making this 4.0% above the norm. Factor in the East's cost of living (2.7% below the UK norm) and a £15,065 salary has the purchasing power of approximately £15,483. To put this alongside local pay more broadly: the average across all jobs in King's Lynn and West Norfolk is £30,544, so sales and retail assistantss sit 50.7% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (East index: 97.3, UK=100), a salary of £15,065 has an effective purchasing power of approximately £15,483 — equivalent to earning that amount in an area with average UK costs. The cost of living in the East is 2.7% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near King's Lynn and West Norfolk
Salary data is by ONS region. King's Lynn and West Norfolk is in the East region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
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Frequently Asked Questions
What is the average sales and retail assistants salary in King's Lynn and West Norfolk?
The median sales and retail assistants salary in the East (which includes King's Lynn and West Norfolk) is £15,065 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in King's Lynn and West Norfolk compare to the UK average?
Sales and retail assistants in the East earn 4.0% above the national median of £14,491. This makes the East one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in King's Lynn and West Norfolk compared to other roles?
The average salary across all jobs in King's Lynn and West Norfolk is £30,544. Sales and retail assistants in the East earn £15,065, which is 50.7% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the East region. The all-jobs average is specific to King's Lynn and West Norfolk. Source: ONS ASHE 2025. Methodology.