Average Sales and retail assistants Salary in Lichfield
ONS ASHE 2025 · West Midlands region · Updated October 2025
How Lichfield compares
Based on 2025 data, sales and retail assistantss in the West Midlands earned £14,582 at the median — 0.6% above the national benchmark of £14,491. In practical terms, living costs in the West Midlands run 8.5% below average. That means £14,582 stretches to roughly £15,937 in real spending power. Compared to the Lichfield average across all roles (£28,845), sales and retail assistantss take home 49.4% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (West Midlands index: 91.5, UK=100), a salary of £14,582 has an effective purchasing power of approximately £15,937 — equivalent to earning that amount in an area with average UK costs. The cost of living in the West Midlands is 8.5% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Lichfield
Salary data is by ONS region. Lichfield is in the West Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Lichfield?
The median sales and retail assistants salary in the West Midlands (which includes Lichfield) is £14,582 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Lichfield compare to the UK average?
Sales and retail assistants in the West Midlands earn 0.6% above the national median of £14,491. This makes the West Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Lichfield compared to other roles?
The average salary across all jobs in Lichfield is £28,845. Sales and retail assistants in the West Midlands earn £14,582, which is 49.4% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the West Midlands region. The all-jobs average is specific to Lichfield. Source: ONS ASHE 2025. Methodology.