Average Sales and retail assistants Salary in Lincoln
ONS ASHE 2025 · East Midlands region · Updated October 2025
How Lincoln compares
For sales and retail assistantss based in the East Midlands, 2025 brought a median salary of £14,531. To put this in perspective, the UK average is £14,491 — making this 0.3% above the norm. In practical terms, living costs in the East Midlands run 8.2% below average. That means £14,531 stretches to roughly £15,829 in real spending power. Compared to the Lincoln average across all roles (£29,482), sales and retail assistantss take home 50.7% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (East Midlands index: 91.8, UK=100), a salary of £14,531 has an effective purchasing power of approximately £15,829 — equivalent to earning that amount in an area with average UK costs. The cost of living in the East Midlands is 8.2% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Lincoln
Salary data is by ONS region. Lincoln is in the East Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Lincoln?
The median sales and retail assistants salary in the East Midlands (which includes Lincoln) is £14,531 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Lincoln compare to the UK average?
Sales and retail assistants in the East Midlands earn 0.3% above the national median of £14,491. This makes the East Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Lincoln compared to other roles?
The average salary across all jobs in Lincoln is £29,482. Sales and retail assistants in the East Midlands earn £14,531, which is 50.7% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the East Midlands region. The all-jobs average is specific to Lincoln. Source: ONS ASHE 2025. Methodology.