Average Sales and retail assistants Salary in Liverpool
ONS ASHE 2025 · North West region · Updated October 2025
How Liverpool compares
The going rate for sales and retail assistantss in the North West? £14,443 at the median in 2025. That compares to £14,491 nationally — a gap of 0.3% below. Factor in the North West's cost of living (8.8% below the UK norm) and a £14,443 salary has the purchasing power of approximately £15,837. To put this alongside local pay more broadly: the average across all jobs in Liverpool is £33,648, so sales and retail assistantss sit 57.1% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (North West index: 91.2, UK=100), a salary of £14,443 has an effective purchasing power of approximately £15,837 — equivalent to earning that amount in an area with average UK costs. The cost of living in the North West is 8.8% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Liverpool
Salary data is by ONS region. Liverpool is in the North West region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
Read the full Sales and retail assistants salary guide →Find Sales and retail jobs in Liverpool
Explore roles paying around £14,443/year
Frequently Asked Questions
What is the average sales and retail assistants salary in Liverpool?
The median sales and retail assistants salary in the North West (which includes Liverpool) is £14,443 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Liverpool compare to the UK average?
Sales and retail assistants in the North West earn 0.3% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in Liverpool compared to other roles?
The average salary across all jobs in Liverpool is £33,648. Sales and retail assistants in the North West earn £14,443, which is 57.1% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the North West region. The all-jobs average is specific to Liverpool. Source: ONS ASHE 2025. Methodology.