Average Sales and retail assistants Salary in New Forest
ONS ASHE 2025 · South East region · Updated October 2025
How New Forest compares
Worth noting that sales and retail assistantss in the South East earned £15,246 at the median in 2025. Across the UK as a whole, the figure was £14,491 — a difference of 5.2%. In practical terms, living costs in the South East run 3.2% above average. That means £15,246 stretches to roughly £14,773 in real spending power. Compared to the New Forest average across all roles (£30,071), sales and retail assistantss take home 49.3% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (South East index: 103.2, UK=100), a salary of £15,246 has an effective purchasing power of approximately £14,773 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South East is 3.2% above the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near New Forest
Salary data is by ONS region. New Forest is in the South East region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
Read the full Sales and retail assistants salary guide →Find Sales and retail jobs in New Forest
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Frequently Asked Questions
What is the average sales and retail assistants salary in New Forest?
The median sales and retail assistants salary in the South East (which includes New Forest) is £15,246 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in New Forest compare to the UK average?
Sales and retail assistants in the South East earn 5.2% above the national median of £14,491. This makes the South East one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in New Forest compared to other roles?
The average salary across all jobs in New Forest is £30,071. Sales and retail assistants in the South East earn £15,246, which is 49.3% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the South East region. The all-jobs average is specific to New Forest. Source: ONS ASHE 2025. Methodology.