Average Sales and retail assistants Salary in Rugby
ONS ASHE 2025 · West Midlands region · Updated October 2025
How Rugby compares
In practical terms, a sales and retail assistants in the West Midlands earned a median of £14,582 during 2025, which works out to 0.6% above the UK-wide median of £14,491. Factor in the West Midlands's cost of living (8.5% below the UK norm) and a £14,582 salary has the purchasing power of approximately £15,937. The all-jobs average in Rugby is £36,417. By comparison, sales and retail assistantss earn 60.0% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (West Midlands index: 91.5, UK=100), a salary of £14,582 has an effective purchasing power of approximately £15,937 — equivalent to earning that amount in an area with average UK costs. The cost of living in the West Midlands is 8.5% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Rugby
Salary data is by ONS region. Rugby is in the West Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Rugby?
The median sales and retail assistants salary in the West Midlands (which includes Rugby) is £14,582 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Rugby compare to the UK average?
Sales and retail assistants in the West Midlands earn 0.6% above the national median of £14,491. This makes the West Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Rugby compared to other roles?
The average salary across all jobs in Rugby is £36,417. Sales and retail assistants in the West Midlands earn £14,582, which is 60.0% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the West Midlands region. The all-jobs average is specific to Rugby. Source: ONS ASHE 2025. Methodology.