Average Sales and retail assistants Salary in Sefton
ONS ASHE 2025 · North West region · Updated October 2025
How Sefton compares
For sales and retail assistantss based in the North West, 2025 brought a median salary of £14,443. To put this in perspective, the UK average is £14,491 — making this 0.3% below the norm. Factor in the North West's cost of living (8.8% below the UK norm) and a £14,443 salary has the purchasing power of approximately £15,837. The all-jobs average in Sefton is £27,006. By comparison, sales and retail assistantss earn 46.5% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (North West index: 91.2, UK=100), a salary of £14,443 has an effective purchasing power of approximately £15,837 — equivalent to earning that amount in an area with average UK costs. The cost of living in the North West is 8.8% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Sefton
Salary data is by ONS region. Sefton is in the North West region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
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Frequently Asked Questions
What is the average sales and retail assistants salary in Sefton?
The median sales and retail assistants salary in the North West (which includes Sefton) is £14,443 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Sefton compare to the UK average?
Sales and retail assistants in the North West earn 0.3% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in Sefton compared to other roles?
The average salary across all jobs in Sefton is £27,006. Sales and retail assistants in the North West earn £14,443, which is 46.5% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the North West region. The all-jobs average is specific to Sefton. Source: ONS ASHE 2025. Methodology.