Average Sales and retail assistants Salary in Solihull
ONS ASHE 2025 · West Midlands region · Updated October 2025
How Solihull compares
Based on 2025 data, sales and retail assistantss in the West Midlands earned £14,582 at the median — 0.6% above the national benchmark of £14,491. In practical terms, living costs in the West Midlands run 8.5% below average. That means £14,582 stretches to roughly £15,937 in real spending power. Compared to the Solihull average across all roles (£35,794), sales and retail assistantss take home 59.3% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (West Midlands index: 91.5, UK=100), a salary of £14,582 has an effective purchasing power of approximately £15,937 — equivalent to earning that amount in an area with average UK costs. The cost of living in the West Midlands is 8.5% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Solihull
Salary data is by ONS region. Solihull is in the West Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
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Frequently Asked Questions
What is the average sales and retail assistants salary in Solihull?
The median sales and retail assistants salary in the West Midlands (which includes Solihull) is £14,582 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Solihull compare to the UK average?
Sales and retail assistants in the West Midlands earn 0.6% above the national median of £14,491. This makes the West Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Solihull compared to other roles?
The average salary across all jobs in Solihull is £35,794. Sales and retail assistants in the West Midlands earn £14,582, which is 59.3% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the West Midlands region. The all-jobs average is specific to Solihull. Source: ONS ASHE 2025. Methodology.