Average Sales and retail assistants Salary in South Hams
ONS ASHE 2025 · South West region · Updated October 2025
How South Hams compares
A sales and retail assistants working in the South West could expect a median salary of £14,278 in 2025 — 1.5% below the national figure of £14,491. The cost of living in the South West is 3.9% below the UK average, so a salary of £14,278 has an effective purchasing power closer to £14,857. To put this alongside local pay more broadly: the average across all jobs in South Hams is £28,329, so sales and retail assistantss sit 49.6% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (South West index: 96.1, UK=100), a salary of £14,278 has an effective purchasing power of approximately £14,857 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South West is 3.9% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near South Hams
Salary data is by ONS region. South Hams is in the South West region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in South Hams?
The median sales and retail assistants salary in the South West (which includes South Hams) is £14,278 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in South Hams compare to the UK average?
Sales and retail assistants in the South West earn 1.5% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in South Hams compared to other roles?
The average salary across all jobs in South Hams is £28,329. Sales and retail assistants in the South West earn £14,278, which is 49.6% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the South West region. The all-jobs average is specific to South Hams. Source: ONS ASHE 2025. Methodology.