Average Sales and retail assistants Salary in South Holland
ONS ASHE 2025 · East Midlands region · Updated October 2025
How South Holland compares
According to ONS figures for 2025, the median sales and retail assistants salary in the East Midlands reached £14,531, sitting 0.3% above the national median of £14,491. The cost of living in the East Midlands is 8.2% below the UK average, so a salary of £14,531 has an effective purchasing power closer to £15,829. Compared to the South Holland average across all roles (£27,809), sales and retail assistantss take home 47.7% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (East Midlands index: 91.8, UK=100), a salary of £14,531 has an effective purchasing power of approximately £15,829 — equivalent to earning that amount in an area with average UK costs. The cost of living in the East Midlands is 8.2% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near South Holland
Salary data is by ONS region. South Holland is in the East Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
Read the full Sales and retail assistants salary guide →Find Sales and retail jobs in South Holland
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Frequently Asked Questions
What is the average sales and retail assistants salary in South Holland?
The median sales and retail assistants salary in the East Midlands (which includes South Holland) is £14,531 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in South Holland compare to the UK average?
Sales and retail assistants in the East Midlands earn 0.3% above the national median of £14,491. This makes the East Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in South Holland compared to other roles?
The average salary across all jobs in South Holland is £27,809. Sales and retail assistants in the East Midlands earn £14,531, which is 47.7% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the East Midlands region. The all-jobs average is specific to South Holland. Source: ONS ASHE 2025. Methodology.