Average Sales and retail assistants Salary in St. Helens
ONS ASHE 2025 · North West region · Updated October 2025
How St. Helens compares
For sales and retail assistantss based in the North West, 2025 brought a median salary of £14,443. To put this in perspective, the UK average is £14,491 — making this 0.3% below the norm. The cost of living in the North West is 8.8% below the UK average, so a salary of £14,443 has an effective purchasing power closer to £15,837. Compared to the St. Helens average across all roles (£28,468), sales and retail assistantss take home 49.3% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (North West index: 91.2, UK=100), a salary of £14,443 has an effective purchasing power of approximately £15,837 — equivalent to earning that amount in an area with average UK costs. The cost of living in the North West is 8.8% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near St. Helens
Salary data is by ONS region. St. Helens is in the North West region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in St. Helens?
The median sales and retail assistants salary in the North West (which includes St. Helens) is £14,443 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in St. Helens compare to the UK average?
Sales and retail assistants in the North West earn 0.3% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in St. Helens compared to other roles?
The average salary across all jobs in St. Helens is £28,468. Sales and retail assistants in the North West earn £14,443, which is 49.3% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the North West region. The all-jobs average is specific to St. Helens. Source: ONS ASHE 2025. Methodology.