Average Sales and retail assistants Salary in Stirling
ONS ASHE 2025 · Scotland region · Updated October 2025
How Stirling compares
The going rate for sales and retail assistantss in the Scotland? £13,717 at the median in 2025. That compares to £14,491 nationally — a gap of 5.3% below. The cost of living in the Scotland is 7.7% below the UK average, so a salary of £13,717 has an effective purchasing power closer to £14,861. To put this alongside local pay more broadly: the average across all jobs in Stirling is £34,244, so sales and retail assistantss sit 59.9% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (Scotland index: 92.3, UK=100), a salary of £13,717 has an effective purchasing power of approximately £14,861 — equivalent to earning that amount in an area with average UK costs. The cost of living in the Scotland is 7.7% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Stirling
Salary data is by ONS region. Stirling is in the Scotland region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Stirling?
The median sales and retail assistants salary in the Scotland (which includes Stirling) is £13,717 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Stirling compare to the UK average?
Sales and retail assistants in the Scotland earn 5.3% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in Stirling compared to other roles?
The average salary across all jobs in Stirling is £34,244. Sales and retail assistants in the Scotland earn £13,717, which is 59.9% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the Scotland region. The all-jobs average is specific to Stirling. Source: ONS ASHE 2025. Methodology.