Average Sales and retail assistants Salary in Stoke-on-Trent UA
ONS ASHE 2025 · West Midlands region · Updated October 2025
How Stoke-on-Trent UA compares
In practical terms, a sales and retail assistants in the West Midlands earned a median of £14,582 during 2025, which works out to 0.6% above the UK-wide median of £14,491. The cost of living in the West Midlands is 8.5% below the UK average, so a salary of £14,582 has an effective purchasing power closer to £15,937. To put this alongside local pay more broadly: the average across all jobs in Stoke-on-Trent UA is £30,767, so sales and retail assistantss sit 52.6% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (West Midlands index: 91.5, UK=100), a salary of £14,582 has an effective purchasing power of approximately £15,937 — equivalent to earning that amount in an area with average UK costs. The cost of living in the West Midlands is 8.5% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Stoke-on-Trent UA
Salary data is by ONS region. Stoke-on-Trent UA is in the West Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Stoke-on-Trent UA?
The median sales and retail assistants salary in the West Midlands (which includes Stoke-on-Trent UA) is £14,582 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Stoke-on-Trent UA compare to the UK average?
Sales and retail assistants in the West Midlands earn 0.6% above the national median of £14,491. This makes the West Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Stoke-on-Trent UA compared to other roles?
The average salary across all jobs in Stoke-on-Trent UA is £30,767. Sales and retail assistants in the West Midlands earn £14,582, which is 52.6% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the West Midlands region. The all-jobs average is specific to Stoke-on-Trent UA. Source: ONS ASHE 2025. Methodology.