Average Sales and retail assistants Salary in Sunderland
ONS ASHE 2025 · North East region · Updated October 2025
How Sunderland compares
The going rate for sales and retail assistantss in the North East? £14,015 at the median in 2025. That compares to £14,491 nationally — a gap of 3.3% below. The cost of living in the North East is 9.9% below the UK average, so a salary of £14,015 has an effective purchasing power closer to £15,555. Compared to the Sunderland average across all roles (£28,214), sales and retail assistantss take home 50.3% less.
Cost of Living Adjustment
After adjusting for the regional cost of living (North East index: 90.1, UK=100), a salary of £14,015 has an effective purchasing power of approximately £15,555 — equivalent to earning that amount in an area with average UK costs. The cost of living in the North East is 9.9% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Sunderland
Salary data is by ONS region. Sunderland is in the North East region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Sunderland?
The median sales and retail assistants salary in the North East (which includes Sunderland) is £14,015 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Sunderland compare to the UK average?
Sales and retail assistants in the North East earn 3.3% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in Sunderland compared to other roles?
The average salary across all jobs in Sunderland is £28,214. Sales and retail assistants in the North East earn £14,015, which is 50.3% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the North East region. The all-jobs average is specific to Sunderland. Source: ONS ASHE 2025. Methodology.