Average Sales and retail assistants Salary in Swansea / Abertawe
ONS ASHE 2025 · Wales region · Updated October 2025
How Swansea / Abertawe compares
In 2025, sales and retail assistantss working in the Wales took home a median salary of £14,568 — that's 0.5% above the national average of £14,491. Factor in the Wales's cost of living (10.0% below the UK norm) and a £14,568 salary has the purchasing power of approximately £16,187. To put this alongside local pay more broadly: the average across all jobs in Swansea / Abertawe is £31,348, so sales and retail assistantss sit 53.5% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (Wales index: 90, UK=100), a salary of £14,568 has an effective purchasing power of approximately £16,187 — equivalent to earning that amount in an area with average UK costs. The cost of living in the Wales is 10.0% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Swansea / Abertawe
Salary data is by ONS region. Swansea / Abertawe is in the Wales region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Swansea / Abertawe?
The median sales and retail assistants salary in the Wales (which includes Swansea / Abertawe) is £14,568 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Swansea / Abertawe compare to the UK average?
Sales and retail assistants in the Wales earn 0.5% above the national median of £14,491. This makes the Wales one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Swansea / Abertawe compared to other roles?
The average salary across all jobs in Swansea / Abertawe is £31,348. Sales and retail assistants in the Wales earn £14,568, which is 53.5% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the Wales region. The all-jobs average is specific to Swansea / Abertawe. Source: ONS ASHE 2025. Methodology.