Average Sales and retail assistants Salary in Telford and Wrekin UA
ONS ASHE 2025 · West Midlands region · Updated October 2025
How Telford and Wrekin UA compares
The numbers for 2025 show that a typical sales and retail assistants in the West Midlands earned £14,582. Compared to the UK median of £14,491, that's 0.6% above. The cost of living in the West Midlands is 8.5% below the UK average, so a salary of £14,582 has an effective purchasing power closer to £15,937. To put this alongside local pay more broadly: the average across all jobs in Telford and Wrekin UA is £30,601, so sales and retail assistantss sit 52.3% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (West Midlands index: 91.5, UK=100), a salary of £14,582 has an effective purchasing power of approximately £15,937 — equivalent to earning that amount in an area with average UK costs. The cost of living in the West Midlands is 8.5% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Telford and Wrekin UA
Salary data is by ONS region. Telford and Wrekin UA is in the West Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Telford and Wrekin UA?
The median sales and retail assistants salary in the West Midlands (which includes Telford and Wrekin UA) is £14,582 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Telford and Wrekin UA compare to the UK average?
Sales and retail assistants in the West Midlands earn 0.6% above the national median of £14,491. This makes the West Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Telford and Wrekin UA compared to other roles?
The average salary across all jobs in Telford and Wrekin UA is £30,601. Sales and retail assistants in the West Midlands earn £14,582, which is 52.3% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the West Midlands region. The all-jobs average is specific to Telford and Wrekin UA. Source: ONS ASHE 2025. Methodology.