Average Sales and retail assistants Salary in West Devon
ONS ASHE 2025 · South West region · Updated October 2025
How West Devon compares
The numbers for 2025 show that a typical sales and retail assistants in the South West earned £14,278. Compared to the UK median of £14,491, that's 1.5% below. The cost of living in the South West is 3.9% below the UK average, so a salary of £14,278 has an effective purchasing power closer to £14,857. The all-jobs average in West Devon is £28,161. By comparison, sales and retail assistantss earn 49.3% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (South West index: 96.1, UK=100), a salary of £14,278 has an effective purchasing power of approximately £14,857 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South West is 3.9% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near West Devon
Salary data is by ONS region. West Devon is in the South West region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in West Devon?
The median sales and retail assistants salary in the South West (which includes West Devon) is £14,278 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in West Devon compare to the UK average?
Sales and retail assistants in the South West earn 1.5% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in West Devon compared to other roles?
The average salary across all jobs in West Devon is £28,161. Sales and retail assistants in the South West earn £14,278, which is 49.3% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the South West region. The all-jobs average is specific to West Devon. Source: ONS ASHE 2025. Methodology.