Average Sales and retail assistants Salary in Wyre Forest
ONS ASHE 2025 · West Midlands region · Updated October 2025
How Wyre Forest compares
Looking at 2025 salary data, sales and retail assistantss in the West Midlands were paid a median of £14,582. The national equivalent stands at £14,491, putting this region 0.6% above. The cost of living in the West Midlands is 8.5% below the UK average, so a salary of £14,582 has an effective purchasing power closer to £15,937. The all-jobs average in Wyre Forest is £27,346. By comparison, sales and retail assistantss earn 46.7% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (West Midlands index: 91.5, UK=100), a salary of £14,582 has an effective purchasing power of approximately £15,937 — equivalent to earning that amount in an area with average UK costs. The cost of living in the West Midlands is 8.5% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Wyre Forest
Salary data is by ONS region. Wyre Forest is in the West Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Wyre Forest?
The median sales and retail assistants salary in the West Midlands (which includes Wyre Forest) is £14,582 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Wyre Forest compare to the UK average?
Sales and retail assistants in the West Midlands earn 0.6% above the national median of £14,491. This makes the West Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Wyre Forest compared to other roles?
The average salary across all jobs in Wyre Forest is £27,346. Sales and retail assistants in the West Midlands earn £14,582, which is 46.7% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the West Midlands region. The all-jobs average is specific to Wyre Forest. Source: ONS ASHE 2025. Methodology.