Average Sales and retail assistants Salary in Boston
ONS ASHE 2025 · East Midlands region · Updated October 2025
How Boston compares
A sales and retail assistants working in the East Midlands could expect a median salary of £14,531 in 2025 — 0.3% above the national figure of £14,491. Factor in the East Midlands's cost of living (8.2% below the UK norm) and a £14,531 salary has the purchasing power of approximately £15,829. The all-jobs average in Boston is £26,187. By comparison, sales and retail assistantss earn 44.5% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (East Midlands index: 91.8, UK=100), a salary of £14,531 has an effective purchasing power of approximately £15,829 — equivalent to earning that amount in an area with average UK costs. The cost of living in the East Midlands is 8.2% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Boston
Salary data is by ONS region. Boston is in the East Midlands region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Boston?
The median sales and retail assistants salary in the East Midlands (which includes Boston) is £14,531 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Boston compare to the UK average?
Sales and retail assistants in the East Midlands earn 0.3% above the national median of £14,491. This makes the East Midlands one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Boston compared to other roles?
The average salary across all jobs in Boston is £26,187. Sales and retail assistants in the East Midlands earn £14,531, which is 44.5% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the East Midlands region. The all-jobs average is specific to Boston. Source: ONS ASHE 2025. Methodology.