Average Sales and retail assistants Salary in Brent
ONS ASHE 2025 · London region · Updated October 2025
How Brent compares
For sales and retail assistantss based in the London, 2025 brought a median salary of £15,417. To put this in perspective, the UK average is £14,491 — making this 6.4% above the norm. In practical terms, living costs in the London run 16.4% above average. That means £15,417 stretches to roughly £13,245 in real spending power. The all-jobs average in Brent is £32,335. By comparison, sales and retail assistantss earn 52.3% less than the typical worker locally.
Cost of Living Adjustment
After adjusting for the regional cost of living (London index: 116.4, UK=100), a salary of £15,417 has an effective purchasing power of approximately £13,245 — equivalent to earning that amount in an area with average UK costs. The cost of living in the London is 16.4% above the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Brent
Salary data is by ONS region. Brent is in the London region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
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Frequently Asked Questions
What is the average sales and retail assistants salary in Brent?
The median sales and retail assistants salary in the London (which includes Brent) is £15,417 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Brent compare to the UK average?
Sales and retail assistants in the London earn 6.4% above the national median of £14,491. This makes the London one of the higher-paying regions for this role.
Is sales and retail assistants a well-paid job in Brent compared to other roles?
The average salary across all jobs in Brent is £32,335. Sales and retail assistants in the London earn £15,417, which is 52.3% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the London region. The all-jobs average is specific to Brent. Source: ONS ASHE 2025. Methodology.