Average Sales and retail assistants Salary in Cheltenham
ONS ASHE 2025 · South West region · Updated October 2025
How Cheltenham compares
If you're a sales and retail assistants in the South West, the typical salary in 2025 was £14,278. That's 1.5% below what sales and retail assistantss earn nationally (£14,491). In practical terms, living costs in the South West run 3.9% below average. That means £14,278 stretches to roughly £14,857 in real spending power. To put this alongside local pay more broadly: the average across all jobs in Cheltenham is £35,202, so sales and retail assistantss sit 59.4% less that benchmark.
Cost of Living Adjustment
After adjusting for the regional cost of living (South West index: 96.1, UK=100), a salary of £14,278 has an effective purchasing power of approximately £14,857 — equivalent to earning that amount in an area with average UK costs. The cost of living in the South West is 3.9% below the UK average.
Sales and retail assistants salary across UK regions
Sales and retail assistants salary in areas near Cheltenham
Salary data is by ONS region. Cheltenham is in the South West region. Below are neighbouring regions — click to explore salaries there.
Sales and retail assistants Salary Guide
The full salary guide includes regional breakdowns, cost-of-living adjustments, year-on-year trends, and in-depth FAQs.
Read the full Sales and retail assistants salary guide →Find Sales and retail jobs in Cheltenham
Explore roles paying around £14,278/year
Frequently Asked Questions
What is the average sales and retail assistants salary in Cheltenham?
The median sales and retail assistants salary in the South West (which includes Cheltenham) is £14,278 per year, based on ONS ASHE 2025 data. The mean salary is typically higher due to top earners pulling the average up.
How does sales and retail assistants pay in Cheltenham compare to the UK average?
Sales and retail assistants in the South West earn 1.5% below the national median of £14,491. Other regions such as London and the South East typically offer higher salaries for this role.
Is sales and retail assistants a well-paid job in Cheltenham compared to other roles?
The average salary across all jobs in Cheltenham is £35,202. Sales and retail assistants in the South West earn £14,278, which is 59.4% below the local average across all occupations.
About this data
Salary figures for sales and retail assistantss cover the South West region. The all-jobs average is specific to Cheltenham. Source: ONS ASHE 2025. Methodology.